Focus, More Competitive, Zedu LED Subdivided UFO LED High Bay Light Breakout

Focus, More Competitive, Zedu LED Subdivided UFO LED High Bay Light Breakout

At the time when most companies advocated "pace over scale", Zedu LED selected the "subdivided merchandise focus" route, especially for small and medium-sized enterprises.

Due to this fact, prior to now years, many "class champions" of product classes have spent their time in Shenzhen. In their view, in the extraordinary interval, they are focused and more competitive.

Zedu has been leading the best way in LED Tri-proof Light manufacturers industrial lighting with UFO LED High Bay because of the confidence and youth and passion. As such, Zedu has established its own distinctive brand and culture in the LED business, with the need and energy to accelerate the run, and preserve a stable posture.

In order to keep the core advantages in the subject of LED mobile lighting, we constantly adjust in terms of merchandise and channels.

On the product, we arrange a product innovation R&D center in Nanshan, Shenzhen, to kind out the knowledge and resources of the industry, and to offer direction for the development of the corporate’s products. The product design firm that has cooperated for a few years provides us with many modern solutions. The development strategy has all the time been consistent with the market and is on the forefront;

In terms of channels, the home market is dominated by provincial agents, and some provinces such as Guangdong, Jiangxi, and Guizhou have achieved channel flattening, and agent cooperation can reach town level; the worldwide market has covered North America, Southeast Asia, and African markets. Mainly take the form of OEM and focus on promoting the advertising strategy of independent manufacturers in some areas;

In propaganda, the company intensified its publicity by means of various aspects reminiscent of websites, exhibitions, and social media.

For my part, to turn into a "single product champion", intelligent lighting, well being lighting and black technology have to be completely integrated with products by the Internet platform. Zedu will continue to enhance the special lighting brand; broaden new product lines; improve product added worth; develop new merchandise which can be in line with the international market; adright here to the "individuals-oriented" development ideas, high quality and quantity. In overseas markets, Kang Mingsheng also plans to maintain tempo with the country’s development, arrange manufacturing bases and offices abroad, and vigorously explore overseas markets.

Zedu does not agree with the idea that "a single product is troublesome to maximize its benefits out there". I consider that "a comparatively simple product" means that in a particular market phase, enterprises select core merchandise, use advertising and marketing, communication and different means to acquire corresponding competitive advantages. They all break by way of from a single product and realize the scale development of the enterprise. Industry leader in the segmentation field.